Sustainable development policies trigger a shift in the global development paradigm by
aligning economic, social, and ecological goals. Concurrently, the rapid surge in …

Purpose Due to the high penetration of social media and mobile devices in the recent
decade, especially with the coronavirus, digital media tools have become a priority for …

The last decade has witnessed an increase in the number of extreme weather events
globally. In addition, the economic output around the world is at all-time high in terms of …

Maintaining durable and long-lasting relationships with customers is a key factor that is
widely considered by marketing practitioners and company management. Therefore, this …

Purpose The paper aims to analyze the potential of artificial intelligence (AI) in enhancing
marketing capabilities for Indian fast-moving consumer goods (FMCG) firms, with …

This paper delves into the transformative power of Generative AI-driven storytelling in the
realm of marketing. Generative AI, distinct from traditional machine learning, offers the …

In recent decades, advances in technology have led to the adaptation of business models to
the connected era. This has resulted in the modification of the goals of both startup and …

The healthcare industry has been put to test the need to manage enormous amounts of data
provided by various sources, which are renowned for providing enormous quantities of …

User-generated content (UGC) from e-commerce platforms and third-party platforms can
impact customer-perceived risk and influence product sales in online stores. However, the …

Over the past few years, digital technologies have exerted widespread influence on the
business models, products, services, market structures, and consumer behavior of …