Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Marketing green products requires different approaches than marketing non-green products
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …

Cross-country differences in pro-environmental attitudes and corporate social performance
are recognized. However, scarce evidence exists on how the cultural values influence our …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …

The authors propose that purchasing luxury can be a unique means to engage in
sustainable consumption because high-end products are particularly durable. Six studies …

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to
predict green consumption | Emerald Insight Books and journals Case studies Expert Briefings …

We review the personal and social influences on pro‐environmental concern and behaviour,
with an emphasis on recent research. The number of these influences suggests that …

Environmental psychology examines transactions between individuals and their built and
natural environments. This includes investigating behaviors that inhibit or foster sustainable …

Broadly defined, social dilemmas involve a conflict between immediate self-interest and
longer-term collective interests. These are challenging situations because acting in one's …

Purpose The purpose of this paper is to investigate the influence of consumers' collectivism
and long-term orientation (LTO) cultural values on their purchase intention in relation to …