Purpose The purpose of this study is to determine how consumers perceive restaurant
service in Bangladesh. The goal of this study is to determine the impact of perceived service …

The emerging trend of organic food consumption is manifested by the opening of organic
food restaurants in the hospitality sector. In this respect, drawing on cue utilization theory …

Technology provides businesses with the opportunity to better engage with customers, but
the speed and scope of transformation in customer management have triggered a dark side …

Health and environmental issues are increasingly important in consumers' decision‐making
process. Accordingly, demand for organic food is rapidly growing. In this context, the …

The pandemic caused by COVID-19 has changed the mindset of many consumers. They are
increasingly aware of the risks of not caring for the planet. Before the pandemic, there was a …

The role of religion has been overlooked as an antecedent to risk perception, as has moral
potency, when purchasing religiously sensitive products. The aim of this study is to …

This research introduces a gamification-induced reward-desensitization effect observed in
hotel loyalty promotions. Guided by scope-insensitivity theory and the dual-process model of …

Research has focused on exploring the distinction between human employees and AI
robots. However, little is known about customer perceptions of service fairness towards AI …

Recent studies have examined the consequences of brand credibility, with the majority of
works embedded in physical goods. Despite the growing attention service branding …

Recent studies on customer participation in value co-creation have shed more light on the
involvement of the customer in creating unique experiences. The main purpose of this paper …