Although it is still at the inception stage, the Metaverse is likely to revolutionize service
marketing and management by disrupting existing business strategies, consumer norms …

The metaverse has emerged as an exciting new paradigm for human-computer interaction
(HCI) and virtual collaboration. This paper presents a comprehensive review of the …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Purpose This study aims to investigate the engagement gap between Metaverse and in-
person travel, the influence of Metaverse tourism on tourists and the industry and the …

Metaverse tourism and Gen-Z and Gen-Y’s motivation: “will you, or won’t you travel virtually?” |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

In response to the growing need for in-depth research on how the metaverse impacts our
daily interactions, this study aims to explore the ways in which tourism can be transformed …

Commercial transactions in the metaverse have become more popular in recent years.
Sustainable investments are a prerequisite to metaverse survival and growth. There are …

This thought-provoking conceptual research pioneers the conceptualization of sense of
place (SOP) in tourism within a metaverse paradigm, where the convergence of real and …

Purpose This research paper aims to conceptually explain the dark side of the metaverse
from customers' perspective in the hospitality and tourism industry. Design/methodology …

Purpose Through the theoretical lenses of media richness, perceived realism and customer
engagement, this study aims to investigate the mechanisms that promote customer …