Travel live streaming has become an important tool for tourism marketers to attract and
engage potential travellers, especially after the outbreak of Covid-19. Drawing on the …

With technological advancements and information tomorrow, many company sectors use
technology and media as a tool in conducting marketing activities. Advertising evolution has …

Celebrity influence plays a significant role in fostering the consumers' impulse buying
tendency and purchase intention. In the modern advertising era, the celebrity endorsement …

Globalization era has pushed people to do their daily activities practically, one of that activity
being communication and exchanging news. In line with that purpose, smartphone use had …

Social media has been used as a marketing tool by architecture firms to generate purchase
intention. However, inspiration as a motivating internal response is needed to achieve the …

Purpose This study aims to understand how product attributes (object stimuli), social
influences (social-psychological stimuli) and internal factors (internal stimuli) contribute to …

Purpose The purpose of this study is to investigate the effects of celebrity endorsers on
consumer advocacy, customization and entertainment intentions based on the notion of the …

This study aims to determine the effect of brand image, product design, and celebrity
endorsement on the repurchase intention of consumers of soccer shoes. The object of this …

Penelitian ini dilakukan untuk menganalisis pengaruh pemasaran viral, selebriti Endorser,
kualitas produk, dan kesadaran merek terhadap keputusan penggunaan aplikasi Ajaib …

Social media influences and celebrity endorsers are the dominant marketing strategies
marketers follow to promote brands and businesses. The scholars also prioritized examining …