Purpose The purpose of this paper is to answer the call for CSR communication research to
develop and substantiate outcomes that may better explain CSR communication strategies …

This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …

We posit a key goal of firms' corporate social responsibility (CSR) efforts is to influence
reputation through carefully crafted communicative practices. This trend has accelerated …

This longitudinal content analysis of 1,393 Facebook posts made by the top 100 brands
provides empirical evidence that leveraging visual communication is not enough for brands …

Social media communication, and its impact on individuals and firms, is becoming
increasingly important in today's age. Firms are utilizing social media channels for …

Institutions and organizations are increasingly using the digital media to communicate with
stakeholders on a day-to-day basis and during crisis situations. Therefore, this chapter …

To understand how tone of voice, message framing, and type of online media affect public
perceptions and reactions to an organization in the context of corporate social responsibility …

Through one pilot test and two main studies using experimental design, this research
examines publics' responses to the application of artificial intelligence (AI) in corporate …

Considering the large influence of social media on the restaurant chain industry, finding
effective communication strategies to interact with customers is critically important. The …

Companies increasingly recognize the importance of communicating corporate social
responsibility (CSR) including their engagement toward employees, the community, the …