Target group generation Z—how stationary retailers can fulfil the expectations of young customers through smart services and technologies to increase their resilience
S Schweiger, J Kemmer, S Oed, J Taubert, V Bass… - Smart Services …, 2022 - Springer
This paper aims to apply the basics of the Service-Dominant Logic, especially the concept of
creating benefits through serving, to the stationary retail industry. In the industrial context, the …
creating benefits through serving, to the stationary retail industry. In the industrial context, the …
[CITAS][C] Die neuen Entwicklungen der Marktforschung. Online und mobile Marktforschung sowie Big Data Analytics
E Gavriilidis - 2021 - GRIN Verlag