This paper addresses how different store formats moderate the relationship between store
image and purchase intention, mediated by brand awareness and perceived value …

Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

Consumer behavior has changed dramatically in the last decade which is diversifying the
consumers' need and choice on their daily necessities. In today's dynamic and competitive …

Shop** format choice has been an interesting and important area of research in the
academic literature from long time. However, research in this area is presently at a nascent …

The present research explored the dimensions of retail experience and customer
satisfaction and measured the relationship between retail experience, customer satisfaction …

Purpose The purpose of this paper is to analyze the effect of the consumer's emotional
shop** experience on the perception of benefits and on the corporate reputation of a …

The Indian retail sector is going through a transformation and the emerging market is
witnessing a significant change in its growth pattern. Both existing and new players are …

Supermarket as a shop** outlet is widely documented in marketing literature. This is
without any cognizance to African traditional open market as a potential substitute. This gap …

Abstract The Retail sector of India is changing at a fast pace as consumers are getting more
knowledgeable and demanding. Â The availability and accessibility of vast options of …

The objective is to examine the consumer buying behaviour and to identify the factors
involving in purchasing decision in organized retail sector. In addition, the study also …