Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis

H Kim, KKF So - International Journal of Hospitality Management, 2022‏ - Elsevier
This article presents a state-of-the-art systematic review of the evolution and structure of
empirical research on customer experience in hospitality and/or tourism settings based on …

[HTML][HTML] Leveraging in-store technology and AI: Increasing customer and employee efficiency and enhancing their experiences

D Grewal, S Benoit, SM Noble, A Guha, CP Ahlbom… - Journal of …, 2023‏ - Elsevier
Due to digital innovations, retailing is undergoing radical changes. Scholars have proposed
frameworks to address outcomes of implementing technology eg, an increased customer …

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

S Shahid, J Paul, FG Gilal, S Ansari - Psychology & Marketing, 2022‏ - Wiley Online Library
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

[HTML][HTML] The customer retail app experience: Implications for customer loyalty

S Molinillo, R Aguilar-Illescas, R Anaya-Sanchez… - Journal of Retailing and …, 2022‏ - Elsevier
Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

Marketing research on Mobile apps: past, present and future

L Stocchi, N Pourazad, N Michaelidou… - Journal of the Academy …, 2022‏ - Springer
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Understanding retail experiences and customer journey management

D Grewal, AL Roggeveen - Journal of retailing, 2020‏ - Elsevier
Customer journey management (CJM) and understanding the role of customer experiences
at each stage of the journey is of paramount importance to retailers and manufacturers to …

Strategizing retailing in the new technology era

D Grewal, DK Gauri, AL Roggeveen, R Sethuraman - Journal of Retailing, 2021‏ - Elsevier
The world of retailing is being reimagined and transformed at breakneck speeds due to new
technologies, as well as due to changes in consumer purchasing behavior resulting from the …

Evolution of retail formats: Past, present, and future

DK Gauri, RP **dal, B Ratchford, E Fox, A Bhatnagar… - Journal of …, 2021‏ - Elsevier
In this paper, the authors review current literature on retail formats and propose a new
customer-centric framework for retailers to focus on as they continue to innovate and evolve …

Traveling with companions: The social customer journey

R Hamilton, R Ferraro, KL Haws… - Journal of …, 2021‏ - journals.sagepub.com
When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Unexpected surprise: Emotion analysis and aspect based sentiment analysis (ABSA) of user generated comments to study behavioral intentions of tourists

P Mehra - Tourism Management Perspectives, 2023‏ - Elsevier
Scholarly work regarding tourist behavior requires more empirical support especially
concerning methods to extract emotions and sentiments from user-generated comments on …