This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

Consumers develop powerful connections with brands and they feel a strong bond or
attachment to favourite brands that can lead to re‐purchase behaviour, reduced price …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

Purpose The study aims to develop a theoretical model that portrays the antecedents of
emotional attachment in the travel context by combining branding, marketing and …

This study seeks to analyze the effect of service quality on satisfaction, the effect of service
quality on loyalty, the effect of service quality on motivation, the effect of satisfaction on …

Purpose The purpose of this study is to validate the higher education service quality
(HESQUAL) scale using a confirmatory approach and test an improved structural model that …

This present study proposes an integrated model of destination brand gestalt, and its effect
on brand attachment and brand loyalty. Specifically, it aims to investigate the aggregate …

An increasing number of companies have created branded apps to communicate with and
satisfy the needs of target audiences. The interactive features of smartphone apps …

With the rapid evolution of artificial intelligence (AI), this study aims to examine the interplay
among the perceived usability, perceived enjoyment, perceived responsiveness, and …

The current study develops and tests a model taking into consideration constructs including
university reputation, university brand attachment and university brand personality, and …