Market orientation is crucial for companies in the face of global competition and evolving
customer demands, as companies realize the need for continuous adaptation. This research …

Brand management in the digital era-Edisi Indonesia Page 2 Page 3 i BRAND
MANAGEMENT IN THE DIGITAL ERA–EDISI INDONESIA Penulis: Aditya Wardhana …

Couples-travelers grow exponentially and tend to visit more exotic destinations. Yet, the
existing literature has largely concentrated their investigation on the context of Western …

Purpose: Corporate social responsibility (CSR) is defined as the continuing commitment by
businesses to contribute to economic development while upholding ethical codes and …

Despite its rich potentials, agritourism in West Bandung regency has been stuck in the status
quo and needs new ideas. The farmers are struggling on their own with minimal support …

This study aims to identify the relationship between product innovation and lifestyle on brand
trust, customer satisfaction and repurchase intention at Pizza Hut Restaurants in the West …

This study proposed to close the ostensible research gap by examining the impacts of price
sensitivity, risk perception, brand awareness, brand experience/brand familiarity, and …

The government of the Kingdom of Saudi Arabia (KSA) has concluded that the country
cannot achieve sustainable economic growth if it continues to rely on its oil reserves alone …

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and
local wisdom of ancient Balinese tourism and ecotourism on which tourism village products …

Penelitian ini bertujuan untuk menentukan komunikasi pemasaran@ frozyland. id dalam
membangun kesadaran merek. Penelitian ini menggunakan pendekatan kualitatif dengan …