We survey recent research on emerging markets (EM) within the fields of economics,
finance, international business and management. To do this, we reconfigure the Journal of …

Although the impact of negative attitudes toward foreign countries in general (eg, as a
consequence of ethnocentric tendencies) and specific countries in particular (eg, as a result …

This is an electronic version of the print textbook. Due to electronic rights restrictions, some
third party content may be suppressed. Editorial review has deemed that any suppressed …

In this article I propose a Yin Yang perspective to understand culture. Based on the
indigenous Chinese philosophy of Yin Yang, I conceptualize culture as possessing …

This edition emphasizes strategy around the globe using evidence-driven explanations with
the latest research. A conversational style emphasizes the story behind the stories, while …

For international companies, the literature recommends directing segmentation efforts at
customer characteristics rather than country characteristics. Consumers' degree of …

Now in its fourth edition, this successful introduction to international marketing has been
thoroughly revised, updated and developed throughout to reflect the most recent …

In global business-to-business markets, shared resources between buyers and suppliers
often result in competitive advantages and enhanced relationships between firms …

In this paper we examine foreign location choices of the top 100 US multinational
corporations (MNCs) in 1980 and 2000. We first ask whether there has been a change in …

We add to the global–local debate by highlighting concerns with the empirical and
conceptual validity of the construct 'integrated'as it operates within corporate social …