The bullwhip effect refers to the phenomenon where order variability increases as the orders
move upstream in the supply chain. This paper provides a review of the bullwhip literature …

In this review we focus on supply coordination and use the bullwhip effect as the key
example of supply chain inefficiency. We emphasize the managerial relevance of the …

Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

The bullwhip effect is the amplification of demand variability along a supply chain: a
company bullwhips if it purchases from suppliers more variably than it sells to customers …

Never in history have global supply-chain relationships in high-tech electronics firms been
more sophisticated, complicated, and almost always tied in some major aspect to China …

The value of information sharing and how it could address the bullwhip effect have been the
subject of studies in the literature. Most of these studies used different forms of demand …

Abstract The Collaborative Planning, Forecasting, and Replenishment (CPFR) initiative is an
increasingly popular paradigm that helps the supply chain better coordinate activities to …

We provide an empirical and theoretical assessment of the value of information sharing in a
two-stage supply chain. The value of downstream sales information to the upstream firm …

We study a generalised order-up-to policy that has highly desirable properties in terms of
order and inventory variance and customer service levels it generates. We quantify exactly …

An almost universal assumption in the bullwhip effect modeling literature is that excess
goods may be returned without restriction. We seek to determine if returns impact the level of …