Mathematical modeling of innovation diffusion has attracted strong academic interest since
the early 1960s. Traditional diffusion models have aimed at empirical generalizations and …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

Though word-of-mouth (wom) communications is a pervasive and intriguing phenomenon,
little is known on its underlying process of personal communications. Moreover as marketers …

Agent-based modeling can illuminate how complex marketing phenomena emerge from
simple decision rules. Marketing phenomena that are too complex for conventional …

Innovation diffusion theory suggests that consumers differ concerning the number of
contacts they have and the degree and the direction to which social influences determine …

This review deals with several microscopic ('agent-based') models of financial markets
which have been studied by economists and physicists over the last decade: Kim …

Diffusions of new products and technologies through social networks can be formalized as
spreading of infectious diseases. However, while epidemiological models describe infection …

With rising gas prices, global warming, and green thinking, all-electric vehicles are currently
considered the automobile technology of the future. However, besides their advantages …

The one-dimensional Sznajd model" united we stand, divided well fall" is generalized to the
square lattice with similar fixed points. Only in two of the variants are the distribution of …

Despite its importance for rumors or innovations propagation, peer-to-peer collaboration,
social networking, or marketing, the dynamics of information spreading is not well …