Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs
This study examines the effect of social media richness on business performance, mediated
by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and …
by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and …
Political marketing with data analytics
DFX Mathaisel, CL Comm - Journal of Marketing Analytics, 2021 - Springer
Social media played a significant role in past Presidential elections, and it is very likely that
this form of communication will continue to influence political campaigns. Can analytics …
this form of communication will continue to influence political campaigns. Can analytics …
[HTML][HTML] Cáncer de mama en el bazar de TikTok: Testimonios frente a charlatanería
Un diagnóstico de cáncer de mama es traumático, especialmente cuando el pronóstico no
es bueno. Por eso, no es de extrañar que las personas enfermas sientan la necesidad de …
es bueno. Por eso, no es de extrañar que las personas enfermas sientan la necesidad de …
[PDF][PDF] Explore the Impact of Consumer Perception of Social Media Marketing Activities on the Shop** Experience and Repurchase Intention Under the Influence of …
As a popular marketing tool, social media plays an essential role in improving sales results
(Killian and McManus, 2015). Personalized marketing strategies developed through social …
(Killian and McManus, 2015). Personalized marketing strategies developed through social …
[BOOK][B] Effects of organization-level Internet governance: a mixed-method case study approach to social media governance
BA Brooks - 2015 - search.proquest.com
As more and more people utilize mobile devices, wearable technology, and other Internet
protocol (IP) based communication systems, the effects of Internet governance on individual …
protocol (IP) based communication systems, the effects of Internet governance on individual …
Estrategias de interacción y medición de engagement de la cuenta de Twitter@ CheNetflix
G Fabbro, S Ospital - Uru: Revista de Comunicación y Cultura, 2022 - dialnet.unirioja.es
El presente artículo tiene por objetivo medir el engagement logrado por la cuenta de
Twitter@ CheNetflix, creada especialmente para Argentina por la empresa de video bajo …
Twitter@ CheNetflix, creada especialmente para Argentina por la empresa de video bajo …
[PDF][PDF] An Analysis of Black Lives Matter Social Media Activism from 2014-2020
D Goosen - 2021 - arno.uvt.nl
Abstract Black Lives Matter (BLM) is a social and political movement that strives for
emancipation of black people and seeks to end police brutality. The use of social media has …
emancipation of black people and seeks to end police brutality. The use of social media has …
[CITATION][C] CARACTERIZACION DEL USO DE REDES SOCIALES COMO TACTICA DE MERCADEO SOCIAL EN COLOMBIA
DMC TORRES, JAR NINO - APORTES Y REFLEXIONES.