The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Background Academic interest in the use of social media data is rapidly increasing. The
application of social media analysis in various domains is an emerging trend due to a …

Departing from the understanding of food tourism in urban environments, this research
analyses the brand engagement of bakeries during the COVID-19 lockdown period, and the …

Purpose This study examines the impact of social media information sharing and usage on
consumer beliefs particularly in the credibility of the information provided by e-commerce …

Government regulations that limit social and community activities to reduce the spread of
COVID-19 have a very negative impact on the economy. This negative impact has a more …

Purpose This paper aims to present typologies of entrepreneurs using entrepreneurs'
engagement and use of social media (SM) for business purposes as a means of …

This study examines digital empowerment's influence on human resources (HR)
development in the global tourism industry. It is argued that digital tools and policies have …

Özet Gelişen teknoloji ve bu teknolo**in etkileri, hemen her alanda olduğu gibi tüketicilerin
gündelik hayatlarını ve tüketim davranışlarını da derinden etkilemektedir. Bu kapsamda …

In the rapidly evolving digital economy, social media has emerged as a crucial tool for small
and medium-sized enterprises (SMEs) to promote their products and services. In Malaysia …

Les médias numériques, et plus particulièrement les médias sociaux, occupent une place
de plus en plus importante dans les stratégies marketing des PME. Ils sont un moyen de …