Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

This study reviewed 53 empirical articles on green purchase behavior from 2000 to 2014.
This is one of the first study that reviewed articles related to attitude-behaviour …

This paper focuses on changes in food consumption that occurred during the COVID-19
pandemic. Its objective is to map changes at individual consumer level and identify the …

Human concern for the environment has grown tremendously due to rising environmental
problems, which have multiple influences on consumer choice and actions in relation to their …

This study examines the change readiness for artificial intelligence (AI) adoption among
human resource (HR) managers. In particular, it investigates the effects of the three …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

The sharing economy is a new phenomenon considered to stimulate sustainable practices.
It is viewed as the synergy between technology, information and marketing that promotes a …

In this article, we take stock of the ambivalent and contested nature of the sharing economy.
Considering the 'sharing economy'as an umbrella construct and an essentially contested …

The aim of this study is to investigate the level of knowledge (cognition), attitudes, and
behaviour of customers toward sustainability issues in the context of fast fashion. It …