Enhancing customer retention is critical for US credit unions to maximize competitiveness.
Credit union leaders are concerned with customer retention because the loss of customers …

Recently, in the dramatically growing digital world, the management of materials plays a
critical role on the performance of manufacturing companies. This study focuses on the effect …

This study was an attempt to investigate the dynamics of a phenomenon that happened in a
self-service laundry shop. In the beginning, very few customers would patronize it. But little …

Di era digital dimana pengguna internet dan sosial media terus meroket. Konsumen saat ini
dapat dengan mudah membandingkan produk dan layanan dari berbagai perusahaan …

This chapter explores whether brand communication effectively influences South African
customers to remain loyal to a specific bank, in this case, First National Bank. The second …

ABSTRACT A customer complaint is a customer's expression of dissatisfaction with a
product, service, or purchasing situation. This study was aimed at examining the effect of …

South African banks have been revered for having the most sophisticated banking systems
among emerging market countries and as major contributors to economic growth (Rootman …

This research aimed to investigate the effect of relationship marketing on brand advocacy
within mobile telecommunication companies. The research followed a deductive approach …

This This research attempts to diagnose the nature of the role that strategic monitoring
contributes to the competitive superiority of the Iraqi insurance company, as strategic …

ABSTRACT Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized
Customer Relationship Management (CRM) in the Fast-Moving Consumer Goods (FMCG) …