In this review, we summarize findings supporting the existence of multiple behavioral
strategies for controlling reward-related behavior, including a dichotomy between the goal …

Nucleus accumbens dopamine is known to play a role in motivational processes, and
dysfunctions of mesolimbic dopamine may contribute to motivational symptoms of …

The human orbitofrontal cortex, ventromedial prefrontal cortex (vmPFC), and anterior
cingulate cortex are involved in reward processing and thereby in emotion but are also …

People find it easier to learn about topics that interest them, but little is known about the
mechanisms by which intrinsic motivational states affect learning. We used functional …

Orbitofrontal cortex (OFC) has long been known to play an important role in decision
making. However, the exact nature of that role has remained elusive. Here, we propose a …

The orbitofrontal cortex represents the reward or affective value of primary reinforcers
including taste, touch, texture, and face expression. It learns to associate other stimuli with …

One fundamental question concerning brain reward mechanisms is to determine how
reward-related activity is influenced by the nature of rewards. Here, we review the …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Music, an abstract stimulus, can arouse feelings of euphoria and craving, similar to tangible
rewards that involve the striatal dopaminergic system. Using the neurochemical specificity of …

Humans devote 30–40% of speech output solely to informing others of their own subjective
experiences. What drives this propensity for disclosure? Here, we test recent theories that …