This study aims to integrate the literature on social media influencers into a framework that
classifies (potential) social media influencers and highlights their features. Previous …

Exemplification theory has been used to explain media and message effects across a variety
of domains. However, the theory has been critiqued for lacking empirical support for many of …

Celebrities endorsing veganism may exert social influence on consumers' attitude toward
veganism and behavioral intention to become vegan. A between-subjects online experiment …

Building on the influence of presumed influence (IPI) model, this study examines how
smoking-related messages on social media influence college students' smoking. We …

Humanity's pollutive activities pose significant threats to biodiversity, agricultural productivity,
and human health. Effective communication about these issues is crucial for fostering …

Research on exemplification suggests that celebrity health exemplars can exert a greater
influence on public risk perceptions than exemplars featuring noncelebrities. In the aftermath …

These days, it is common to see celebrities advocating various controversial, socio-political
issues On digital platforms. However, existing research does not demonstrate how the public …

Although the influence of celebrities on public health-related attitudes and behaviors is well
established, the specific role that celebrity examples play in sha** health-related social …

This study analyzed the content, visual features, and audience engagement data of
Instagram posts from two mental health organizations over one year (N= 725). For content …

This study examined mental health-related content on a popular visual-based social media
platform, Instagram. A content analysis was completed by using the search term '# …