The study conducts a comprehensive retrospective analysis of the social media marketing
literature along with text mining and bibliometric analysis using data obtained from the …

Online impulse buying behaviour is one of the most rapidly growing areas of research in
online consumer behaviour study. Since the last two decades, it has achieved significant …

Introduction of Web 2.0 technology shifted from conventional Word of mouth to
electronic/online word of mouth eWOM. The growth of social media and social media usage …

The effectiveness of social media marketing is a topic of great interest for researchers as
well as marketers. To enrich the literature regarding the effectiveness of various types of …

Credibility of social media travel information sources is one of the most debatable topics
among scholars. This research is designed to address the trustworthiness of travel and …

Social media (SM) represent beneficial channels for marketers, business promoters and
consumers. To acquire continuous revenues and more active customers, key business …

Purpose The purpose of this paper is to enlarge the current understanding of destination
image in view of identified sources of risk and to investigate the mediating role of …

The development of technology in the digital age can't be avoided in today's life. Nowadays
social media is increasingly loved by marketers as a tool to introduce or promote their …

Being one of the modern marketing technologies, social media marketing is effective to
reach the right target market and it is widely utilized by business entities and tourism …

The prominent growth of social media users, particularly during the COVID-19 pandemic,
allows social media to become a potential platform for product promotion. The presence of …