The growth of alliances has generated considerable interest in this topic among both
academics and practitioners. While multiple factors may affect alliance success, partner …

Managers of marketing relationships are advised to get “close” to the customer. Some
theoretical models of industrial buyer‐seller relationships incorporate notions such as …

This paper examines four perspectives of relationshipmarketing that have been discussed in
the marketing literaturein recent years and which are being touted as sources of long …

Purpose This study explored the relationship between employees' cognitive capabilities and
firm performance by exploring the moderating role of decision-making style and the …

Since its emergence in the early 1990s as marketing's newest paradigm or school of
thought, research in the area of relationship marketing has been proliferating. From the …

Sage Reference - Handbook of Relationship Marketing - Affinity Partnering:
Conceptualization and Issues Skip to main content About Browse Reference Select …

Purpose–This paper aims to provide suppliers with an important direction in customer
relationship management to apply organizational resources to understanding patterns and …

O tema Marketing de Relacionamento tem sido, desde os anos 80, foco de especial
atenção, seja no âmbito acadêmico, como nas práticas gerenciais. Devido a sua …

What is customer orientation? And how does it fit in your idea of a good marketing strategy?
This book can help you understand more about the relationships, applications, and steps to …

Dado o contexto competitivo atual, a relevância da tecnologia para alavancar o
desempenho de uma empresa em seu respectivo mercado de atuação é inegável. Novos …