Purpose The purpose of this study is to systematically collate and scrutinize the state of the
art on consumer cosmopolitanism (CCOS) from an international marketing perspective and …

This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …

The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …

In The Psychology of Global Citizenship: A Review of Theory and Research, Stephen
Reysen and Iva Katzarska-Miller provide a theoretical and empirical overview of global …

This paper integrates country-of-origin and global/local branding literatures to investigate
how country-and brand-specific factors influence consumer preferences. Drawing from the …

Pandemics like COVID-19 result in a disruption in the lifestyle and buying pattern of a
consumer and adversely impact the global economy. Consumer purchase of country's own …

Consumers in Western markets are increasingly critical towards globalization and re-
embrace local values. Companies thus must decide whether to continue to pursue global …

Foreign and domestic product purchase behavior largely depends on consumer
predispositions. The dominant construct in international marketing literature explaining such …

Although a growing literature has investigated how animosity and consumer ethnocentrism
change customers' perceptions of foreign products in developed markets, research …

Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …