Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

Nowadays, museums are develo** chatbots to assist their visitors and to provide an
enhanced visiting experience. Most of these chatbots do not provide a human-like …

Artificial intelligence chatbots have invaded the tourism industry owing to their low cost and
high efficiency. However, the influence of emotional expressions of chatbots on service …

Driven by the need to provide continuous, timely, and efficient customer service, firms are
constantly experimenting with emerging technological solutions. In recent times firms have …

Companies are increasingly employing text-based chatbots as a time and cost-efficient way
to interact with customers. While companies begin to explore anthropomorphic chatbot …

Although robots are increasingly used in service provision, research cautions that
consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an …

Avatars are becoming increasingly popular in contemporary marketing strategies, but their
effectiveness for achieving performance outcomes (eg, purchase likelihood) varies widely in …

Artificial Intelligence (AI) technology in the educational context, particularly chatbotics, has
made significant changes in learning English. This mixed-methods study is intended to …

Conversational agents (CAs)—frequently operationalized as chatbots—are computer
systems that leverage natural language processing to engage in conversations with human …

Nowadays, chatbots is one of the fast rising artificial intelligence (AI) trend relates to the
utilisation of applications that interact with users in a conversational format and mimic …