Digital servitization in manufacturing: A systematic literature review and research agenda

T Paschou, M Rapaccini, F Adrodegari… - Industrial Marketing …, 2020 - Elsevier
This paper addresses how servitization is facilitated by the adoption of digital technologies
and presents a review of the literature on this subject. The paper aims to characterise the …

Theory of value co-creation: a systematic literature review

M Galvagno, D Dalli - Managing service quality, 2014 - emerald.com
Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

[HTML][HTML] Digital servitization business models in ecosystems: A theory of the firm

M Kohtamäki, V Parida, P Oghazi, H Gebauer… - Journal of Business …, 2019 - Elsevier
This study extends the discussion of digital servitization business models by adopting the
perspective of the theory of the firm. We use four theories of the firm (industrial organization …

Service research priorities: managing and delivering service in turbulent times

AL Ostrom, JM Field, D Fotheringham… - Journal of Service …, 2021 - journals.sagepub.com
Transformative changes in the societal and service context call out for the service discipline
to develop a coherent set of priorities for research and practice. To this end, we utilized …

Value co-creation: concept and measurement

KR Ranjan, S Read - Journal of the academy of marketing science, 2016 - Springer
The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

A transformative supply chain response to COVID-19

DA Mollenkopf, LK Ozanne, HJ Stolze - Journal of Service …, 2021 - emerald.com
Purpose This research employs a transformative service lens to examine the role of the
supply chain ecosystem in ensuring the health and safety of employees and customers as a …

Servitization: revisiting the state-of-the-art and research priorities

T Baines, A Ziaee Bigdeli, OF Bustinza… - International Journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, develo** and undeveloped …

Consumer cocreation in new product development

WD Hoyer, R Chandy, M Dorotic… - Journal of service …, 2010 - journals.sagepub.com
The area of consumer cocreation is in its infancy and many aspects are not well understood.
In this article, we outline and discuss a conceptual framework that focuses on the degree of …

Service research priorities in a rapidly changing context

AL Ostrom, A Parasuraman, DE Bowen… - Journal of service …, 2015 - journals.sagepub.com
The context in which service is delivered and experienced has, in many respects,
fundamentally changed. For instance, advances in technology, especially information …

The Internet-of-Things: Review and research directions

ICL Ng, SYL Wakenshaw - International Journal of Research in Marketing, 2017 - Elsevier
This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations:
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …