Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
Conceptualising and measuring social media engagement: A systematic literature review
M Trunfio, S Rossi - Italian Journal of Marketing, 2021 - Springer
The spread of social media platforms enhanced academic and professional debate on
social media engagement that attempted to better understand its theoretical foundations and …
social media engagement that attempted to better understand its theoretical foundations and …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
Value co-creation and customer citizenship behavior
Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …
explores the association between value co-creation and the willingness to engage in …
The consumer production journey: marketing to consumers as co-producers in the sharing economy
BGC Dellaert - Journal of the Academy of Marketing Science, 2019 - Springer
New digital technologies not only support consumers in better fulfilling their own
consumption needs but also enable them to create greater value for other consumers. These …
consumption needs but also enable them to create greater value for other consumers. These …
Customer participation in services: domain, scope, and boundaries
B Dong, K Sivakumar - Journal of the Academy of Marketing Science, 2017 - Springer
Extant service research considers several aspects of customer participation (CP) but lacks a
clear and inclusive typology that delineates CP's domain, scope, or boundaries. To address …
clear and inclusive typology that delineates CP's domain, scope, or boundaries. To address …
The boundaries of gamification for engaging customers: Effects of losing a contest in online co-creation communities
Despite the increasing use of gamification mechanics to engage customers in firms'
activities, the risks related to such use remain unclear. To address this knowledge gap, this …
activities, the risks related to such use remain unclear. To address this knowledge gap, this …
Examining the relationship between customer bonding, customer participation, and customer satisfaction
This study empirically analyzes the relationship between customer bonding, customer
participation, and customer satisfaction. It uses data from 804 VIP customers of South …
participation, and customer satisfaction. It uses data from 804 VIP customers of South …
The service–profit chain: A meta-analytic test of a comprehensive theoretical framework
The service–profit chain (SPC) has served as a prominent guidepost for service managers
and researchers alike. This meta-analysis provides the first comprehensive test of the SPC …
and researchers alike. This meta-analysis provides the first comprehensive test of the SPC …
When does customer participation matter? An empirical investigation of the role of customer empowerment in the customer participation–performance link
Research on customer participation (CP) has focused on its benefits for customers.
However, recent research suggests that CP is beneficial to both customers and firms. The …
However, recent research suggests that CP is beneficial to both customers and firms. The …