Smart products have received increasing attention from researchers and practitioners alike.
One limitation of the existing literature, however, is that the term is often used as a blanket …

Understanding the receiving side of creativity has both scientific and practical value.
Creativity can add value to organizations after it is perceived, evaluated, and eventually …

Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shop** online. Augmented reality (AR) in retail allows …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

Individual adoption of technology has been studied extensively in the workplace. Far less
attention has been paid to adoption of technology in the household. In this paper, we …

An increasing body of research addresses consumers' green product purchasing behavior,
and yet little work has examined how consumers form perceptions of the greenness of …

Handheld and wearable smart devices have enabled augmented reality (AR) technologies
(ART), including AR hypermedia (ARH) print ads, in which mobile smart devices act as …

We apply a cognitive lens to understanding technology trajectories across the life cycle by
develo** a co-evolutionary model of technological frames and technology. Applying that …

The current work examines how cues traditionally used to signal environmental friendliness,
specifically the color green and eco-labels, and influence product efficacy perceptions and …