Mobile marketing research: The-state-of-the-art
Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …
various fields to contribute to the growing body of knowledge on the phenomena. Although …
Customer experience in social commerce: A systematic literature review and research agenda
SA Dhaigude, BC Mohan - International Journal of Consumer …, 2023 - Wiley Online Library
Social commerce (SC) is an upcoming trend that has changed the online shop**
experience by allowing e‐retailers to develop long‐term relationships with customers and …
experience by allowing e‐retailers to develop long‐term relationships with customers and …
Innovative mobile marketing via smartphones: Are consumers ready?
A Persaud, I Azhar - Marketing intelligence & planning, 2012 - emerald.com
Purpose–Smartphone adoption by consumers is increasing exponentially, and presents
marketers with many new opportunites to reach and serve customers. However, are …
marketers with many new opportunites to reach and serve customers. However, are …
What drives construction workers' acceptance of wearable technologies in the workplace?: Indoor localization and wearable health devices for occupational safety …
The use of wearable sensing devices (eg, GPS and physiological sensors) can open a new
door toward occupational safety and health management in physically demanding and …
door toward occupational safety and health management in physically demanding and …
[BOOK][B] Political Marketing:: Theoretical and Strategic Foundations
Untitled Page 1 Page 2 POLITICAL MARKETING Page 3 This page intentionally left bank Page
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …
Perceived impacts of artificial intelligence and responses to positive behaviour change intervention
Artificial intelligence (AI) technologies have a great potential to aid not only in promoting
tourism products and services, but also in influencing responsible travel behaviour to …
tourism products and services, but also in influencing responsible travel behaviour to …
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
The study examines consumer responses to SMS-based mobile advertising campaigns
using a field experiment with actual behavioral responses. Specifically, the effects of …
using a field experiment with actual behavioral responses. Specifically, the effects of …
The consumption values and consumer innovativeness on convergence products
Purpose–The purpose of this study is to explore the influence of consumption values and the
moderating role of consumer innovativeness for intentions to purchase convergence home …
moderating role of consumer innovativeness for intentions to purchase convergence home …
Artificial intelligence became Beethoven: how do listeners and music professionals perceive artificially composed music?
FT Moura, C Maw - Journal of Consumer Marketing, 2021 - emerald.com
Purpose Artificial intelligence (AI) has reached creative industries such as music. Algorithms
now produce high-quality artistic content (eg original songs), for hedo consumption and …
now produce high-quality artistic content (eg original songs), for hedo consumption and …
[PDF][PDF] Mobile marketing: Examining the impact of trust, privacy concern and consumers' attitudes on intention to purchase
AMA Basheer, AMA Ibrahim - International journal of business and …, 2010 - academia.edu
The aim of the study was to examine the impact of mobile marketing on consumers' attitudes
and purchase intentions. More specifically the research intended to measure Jordanian …
and purchase intentions. More specifically the research intended to measure Jordanian …