Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

Social commerce (SC) is an upcoming trend that has changed the online shop**
experience by allowing e‐retailers to develop long‐term relationships with customers and …

The use of wearable sensing devices (eg, GPS and physiological sensors) can open a new
door toward occupational safety and health management in physically demanding and …

Purpose–Smartphone adoption by consumers is increasing exponentially, and presents
marketers with many new opportunites to reach and serve customers. However, are …

Artificial intelligence (AI) technologies have a great potential to aid not only in promoting
tourism products and services, but also in influencing responsible travel behaviour to …

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on
marketing's role in the political process. It incorporates insights and concepts drawn from the …

Purpose–The purpose of this study is to explore the influence of consumption values and the
moderating role of consumer innovativeness for intentions to purchase convergence home …

The study examines consumer responses to SMS-based mobile advertising campaigns
using a field experiment with actual behavioral responses. Specifically, the effects of …

The aim of the study was to examine the impact of mobile marketing on consumers' attitudes
and purchase intentions. More specifically the research intended to measure Jordanian …

This study examines the antecedents of Mobile banking (M-banking) app adoption, explores
post-adoption effects, and tests the moderating effect of consumer status orientation on the …