Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

Recent reviews demonstrate the usefulness of the business model concept as a level of
analysis in management, whereas less attention has been devoted to the analysis of the …

Technologies like the Internet of Things (IoT) are offering new opportunities and posing
serious challenges to firms, forcing them to create entirely new business models, migrating …

Many manufacturing companies are adopting servitization as a competitive business
strategy to offer product-service combinations. The ongoing shift to digitalization and …

Driven by pressures for sustainable development and disruptions such as the COVID-19
pandemic, manufacturing companies in the 21st century are affected by two intertwined …

The role of digital technologies in service business transformation is under-investigated.
This paper contributes to filling this gap by addressing how the Internet of things (IoT), cloud …

Despite the demonstrated opportunities for revenue enhancement through digitalization,
companies often experience a digitalization paradox. This paradox suggests that although …

Purpose This paper aims to present a comprehensive framework that integrates the
emerging trends of servitization and digitalization in manufacturing. The influence between …

The importance of digital technologies for services in manufacturing has often been posited,
but current literature has neglected to explain how companies can leverage digital methods …

Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …