[HTML][HTML] A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
Branding Corporativo: una revisión bibliográfica
El éxito de una empresa no solo se basa en la calidad de sus productos si no también en la
forma como es recordada su marca en el mercado ya este proceso se le conoce como …
forma como es recordada su marca en el mercado ya este proceso se le conoce como …
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …
corporate governance), networks of people, organizations, and devices that are …
Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust
Prior studies on high-fit corporate social responsibility programs have yield equivocal
findings; some studies have shown a positive impact on desirable customer outcomes and …
findings; some studies have shown a positive impact on desirable customer outcomes and …
The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty
Purpose The purpose of this paper is to investigate the mediation effect of customer
satisfaction in the relationship between service quality, service orientation, and marketing …
satisfaction in the relationship between service quality, service orientation, and marketing …
Sociopolitical activist brands
Sociopolitical activist brands | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
Can CSR and sustainability signals increase corporate brand performance and brand
equity? What makes these signals more effective? Although research largely evaluates …
equity? What makes these signals more effective? Although research largely evaluates …
Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits
In order to be competitive in an era of ethical consumerism, brands are facing an ever-
increasing pressure to integrate ethical values into their identities and to display their ethical …
increasing pressure to integrate ethical values into their identities and to display their ethical …
Brand activism and the consequence of woke washing
This study investigates the effect of message abstractness in construing brand activism
messages. Its primary objective is to compare the effect of abstract vs. concrete internal vs …
messages. Its primary objective is to compare the effect of abstract vs. concrete internal vs …
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
Grocery retailers are making significant investments in their corporate marketing through
Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest …
Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest …