A structural econometric model of vertical relationships is adopted to identify pricing
behavior in the supply chain for fluid milk in the United States. The model consists of a …

In the past 40 years, federal and state policies have financially and philosophically
supported the establishment of state‐branded food marketing programs in each state. The …

State marketing programs for food and agricultural products are largely driven by
consumers' desires to purchase in-state products. Evaluations of state marketing programs …

Demand interrelationships for eight dairy categories—margarine and plant-based milk
alternatives—were estimated using the Quadratic Almost Ideal Demand System (QUAIDS) …

This paper addresses the development of a multi-criteria decision making (MCDM)
procedure including a pattern extraction from success and failure of current market …

This paper focuses on marketing expenditures and their relation with R&D investments and
innovative sales. A higher investment in R&D is associated with the production of a higher …

Marketing effectiveness is at the heart of all business success. Firms spend more on
advertising than almost any other marketing activity. Research findings and insights …