Purpose This study aims to provide a comprehensive and systematic review of halal tourism
structure using bibliometric analysis. Halal tourism interest has increased due to the high …

Purpose The main objective of this study is to investigate the factors that influence the
adoption intention of cloud computing services among individual users using the extended …

Purpose Growing recognition of the metaverse has implied its far-reaching impacts on the
tourism and hospitality industry. This paper sets out to detail the status of metaverse-related …

Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Purpose This study investigates how virtual reality (VR) travel attributes (eg sense and
quality of information) influence spectators' flow experience, how emotion and past …

Scholarly research on virtual reality (VR) is characterized by a dynamic tension between
VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods …

This research presents a comprehensive analysis of significant factors sha** consumer
technology adoption and experiences in the hospitality and tourism sector. Technology …

The concept of the smart city is well-established, and governments across the world are
either planning, or already implementing, strategies to transform existing cities to smart …

The main impetus of the research is to inquire into the fintech adoption behaviour of India's
GenY population. The focus of this research paper is to enlarge the scope of the planned …

Purpose The importance of smart tourism technologies (STTs) has been rising recently, but
how STTs are related to tourists' psychological well-being has got little attention. The study …