CRM effectiveness and customer satisfaction: moderating role of relationship duration

C Padmavathy - International Journal of Business …, 2017 - inderscienceonline.com
CRM has been broadly researched by academicians and practitioners over the past few
decades since effective CRM bestows substantial benefits to every firm from customer …

Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness-the customers perspective

C Padmavathy, VJ Sivakumar - International Journal of …, 2017 - inderscienceonline.com
Over the past few years, Indian private sector banks has placed stringent competition to
public sector banks as the private sector banks pioneered in adopting newer technologies …

The Effect of Customer Relationship Management on Customer Satisfaction:(The case of United Bank SC)

M Alemu - 2020 - repository.smuc.edu.et
The main objective of this study was to examine the effect of customer relationship
management on customer satisfaction for the case of United Bank SC The researcher used …

THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION: THE CASE OF LION INTERNATIONAL BANK SC ADDISS ABABA

A Ababa - 2019 - repository.smuc.edu.et
The purpose of this paper is to investigate the effect of Customer Relationship Management
on customer satisfaction the case of Lion International Bank SC Addis Ababa. It followed a …