[HTML][HTML] Uncovering the dark side of AI-based decision-making: A case study in a B2B context

E Papagiannidis, P Mikalef, K Conboy… - Industrial Marketing …, 2023 - Elsevier
Over the last decade, many organizations worldwide have been assimilating Artificial
Intelligence (AI) technologies to increase their productivity and attain a competitive …

Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers

RK Behera, PK Bala, NP Rana - Journal of Cleaner Production, 2023 - Elsevier
Consumer packaged goods retailers can pivot quickly to find new areas of sustainable
growth and enable their businesses to compete effectively. Traditionally, they are losing …

Unravelling the dark side of sharing economy–Managing and sustaining B2B relationships on digital platforms

NP Rana, AK Kar, M Gupta, IO Pappas… - Industrial Marketing …, 2023 - Elsevier
Sharing economy is often characterized by an interplay of underutilized resources sharing,
information technology facilitation, peer to peer process, and intermediary intervention. In a …

Contextual dynamic pricing with strategic buyers

P Liu, Z Yang, Z Wang, WW Sun - Journal of the American …, 2024 - Taylor & Francis
Personalized pricing, which involves tailoring prices based on individual characteristics, is
commonly used by firms to implement a consumer-specific pricing policy. In this process …

Reaching new heights: investigating adoption factors sha** the moon landing of metaverse tourism

RK Behera, PK Bala, NP Rana - Information Technology & Tourism, 2024 - Springer
With the advancement of technology, the metaverse, as the future of the Internet, has gained
popularity. As a result, numerous opportunities have been created, and the tourism industry …

The dark side of artificial intelligence for industrial marketing management: Threats and risks of AI adoption

E Pantano, D Marikyan… - Industrial Marketing …, 2024 - eprints.ncl.ac.uk
Abstract In 1942, Isaac Asimov imagined a futuristic world where AI systems were largely
diffused in the society, by considering the role of robots in society. To this end, Asimov …

[HTML][HTML] Multi-level value creation in the sharing economy: A configurational co-creation approach to business model development

V Clemens, R Wilden, MA Akaka, JN Foege… - Industrial Marketing …, 2025 - Elsevier
The contributions of the “sharing economy”(SE) have been explored across various
disciplines. Although prior literature reviews have mapped the breadth of SE phenomena …

Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes

K Swani, L Labrecque, E Markos - Industrial Marketing Management, 2024 - Elsevier
Data breaches are becoming a growing concern causing customer data vulnerability levels
to increase. Arguably, data breach vulnerabilities are more detrimental in business-to …

Investigating the Overdependence on Supply Chain Partners, Exploitation, and Willingness to Focus on Sustainability Performance in Business-to-Business Firms

S Bag, MS Rahman, AK Srivastava… - Organization & …, 2024 - journals.sagepub.com
This study contributes to the field of sustainable supply chain management by shedding light
on the relationship between overdependence on supply chain partners, exploitation, and the …

Outcomes of relationship quality in business-to-business contexts: A South African concrete product market perspective

LA Masitenyane, A Muposhi… - Cogent Business & …, 2023 - Taylor & Francis
Business to business (B2B) relationships in South Africa's concrete product market are
characterised as transactional, asymmetrical and adversarial. This study examines the …