Bibliometric analysis of sustainability papers: Evidence from Environment, Development and sustainability

NOD Ellili - Environment, development and sustainability, 2024 - Springer
This study aims to highlight the current trends in the literature on sustainability by applying a
bibliometric review of papers on sustainability published in Environment, Development and …

Tourism, hospitality, and environmental sustainability on the Small Island Develo** States

J Day - Current Opinion in Environmental Sustainability, 2022 - Elsevier
Tourism is a critical part of the socioeconomic and environmental life of Small Island
Develo** States. The review article examines the recent research addressing the …

User-generated content on Gen Z tourist visit intention: a stimulus-organism-response approach

K Yamagishi, D Canayong, M Domingo… - Journal of Hospitality …, 2024 - emerald.com
Purpose This paper aims to explore the causal relationship of user-generated content (UGC)
on trust in UGC (TUGC), destination image (DI) and tourist visit intention (VI) guided by the …

The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name

DP Sakas, DP Reklitis, P Trivellas, C Vassilakis… - Processes, 2022 - mdpi.com
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …

[HTML][HTML] Social media impact on tourism destination decision: Evidence from international students in China

E Agyapong, J Yuan - Open Journal of Applied Sciences, 2022 - scirp.org
Technological advancement has led to the adoption and usage of social media among
businesses including tourism sector to disseminate information and communicate with …

Cross-cultural ranking of cellphone life cycle issues for strategic CSR marketing with social media-based AHP

MA Darzi, S Ahmadi, S Shokouhyar - Environment, Development and …, 2023 - Springer
The COVID-19 pandemic reinforced concern over sustainability and necessitated increased
corporate social responsibility (CSR) presence. Besides, merely multiplying generic CSR …

Uncertain KOL selection with multiple constraints in advertising promotion

M **, Y Ning, B Li, F Liu, C Gao, Y Gao - IEEE access, 2021 - ieeexplore.ieee.org
Social media marketing is a new mode of marketing industry. KOL (Key Opinion Leader)
marketing is a popular way of social media marketing, which is profit-oriented. During the …

Machine learning-enabled estimation system using fuzzy cognitive map**: a review

A Sharma, A Tselykh - Proceedings of Third International Conference on …, 2022 - Springer
With a growing interest in Explainable Artificial Intelligence, the fuzzy cognitive maps (FCMs)
have proved to be a simple yet powerful tool for causal reasoning and decision making. It is …

Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion.

M **, Y Ning, F Liu, Y Wang… - Journal of Industrial & …, 2023 - search.ebscohost.com
Social media marketing is the mainstream marketing method. Before the launch of a new
product, the company will advertise on social platforms. A major problem is how to …

[HTML][HTML] Mapeo de la experiencia del cliente: un estudio taxonómico usando visualización bibliométrica

C Milán-Isla, F Díaz-Pompa, MÁ González-Infante… - Alcance, 2023 - scielo.sld.cu
La comunicación integrada de marketing es un tema que apuesta por la combinación de
canales, disciplinas y herramientas para anunciar con eficacia un mensaje claro …