The majority of participants in online communities are lurkers, who browse discussions
without actively contributing to them. Their lack of active participation threatens the …

Within the user-generated content sites, the role and growth of social networking sites has
been undeniably overwhelming. Social networking sites (SNS) generate millions of dollars …

This study examines the positive and negative effects of mobile shop**. It identifies and
tests the antecedents and consequences of self-efficacy and impulse buying that result from …

Drawing on a survey conducted among 1743 pupils in 16 Belgian secondary schools, this
study applies an extended theory of planned behavior (TPB) to adolescents' acceptance of …

We conducted a series of studies in order to develop a tool to assess social media capital,
that is, more specifically, individual confidence in the use of social media sites and in their …

This paper examined the adoption and the uses of social network site (SNS) namely
Facebook in South Korea. The aim of the study is to explore the factors contributing to the …

Success of a social networking websites (SNSs) primarily depends on the speed of
consumer adoption of these websites. In this context, this study aims to examine empirically …

Als die Idee für diese Arbeit entstand, hatte ich eine Forschungsfrage im Kopf, aber noch
keine Ahnung, wie ich sie jemals zu dem umfangreichen Projekt machen sollte, das …

The flexibility, charm and ease that social media provides, has made it one of the most
inevitable aspects of virtually every industry. The teaching profession is also fast rea** on …

This chapter focuses on detailing the role of five individual level factors—Internet self-
efficacy, self-esteem, need to belong, need for information, and gender—in influencing the …