The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

Grounded in the diffusion of innovation theory (DOI), institutional theory, configuration
theory, and technology-organization-environment (TOE) framework, the study proposes a …

In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

The importance of data science and big data analytics is growing very fast as organizations
are gearing up to leverage their information assets to gain competitive advantage. The …

Big data analytics capability (BDAC) is the key resource for competitive advantage in the
drastically changing market. Although some studies have investigated the impacts on firm …

The complexity that characterises the dynamic nature of the various environmental factors
makes it very compelling for firms to be capable of addressing the changing customers' …

ABSTRACT Big Data Analytics (BDA) has the potential to improve demand forecasting,
communications and better manage supply chain resources. Despite such recognised …

Customer analytics is one of the most dominant strategic weapons in today's competitive
retail environment. In spite of its strategic importance, there is scant attention to investigating …

We incorporate social preferences, which are divided into relationship preferences and
status preferences, and consumer low-carbon awareness into a supply chain with one …

This paper investigates the effect of the characteristics of in-store retail technology on
customer citizenship behavior (CCB) by adapting the job demands-resources theory, and …