Omnichannel retailing: exploring future research avenues in retail marketing and distribution
management | Emerald Insight Books and journals Case studies Expert Briefings Open …

Nowadays, consumers use information devices to use products and services through
various channels. Omnichannel promotes sales improvement by allowing businesses to …

Retail showrooming behaviour is described as the phenomenon in which customers browse
the products in-store before making the purchase online at a lower price. This is due to the …

Purpose In the channel-mix era, the customer journey involves combining channels during
all the stages of the decision-making process, such that creating and maintaining …

Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era,
considering the industry's competitiveness and technological disruption. If sources of …

Although the importance and benefits of logistics integration in omni-channel (OC) retailing
have been discussed in the literature, the impacts of logistics integration from the dimension …

Background Digital technologies are important touchpoints to stimulate marketing
audiences. In the field of social marketing, digital marketing is considered important, but has …

China's retail industry has vigorously developed an omni-channel retail strategy in the last
few years. However, quantitative research on this development remains relatively scarce …

Purpose This study aims to investigate the effectiveness of exclusive promotions in the form
of targeted m-coupons and to uncover the potential psychological mechanisms …

Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient
integration across marketing channels. Our desk examination identified a need for a broader …