Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

There is growing attention from governments and regulators towards crucial matters such as
climate change and global warming, resulting in a pressing need to investigate the factors …

Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …

In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Artificial intelligence (AI) technologies are used in many dimensions of our lives, including
education. Motivated by the increasing use of AI technologies and the current state of the art …

Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this is
ever more reflected in scholarly work. To illustrate, assess and map research at the …