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Destination gender: Scale development and cross-cultural validation
Destination gender traits have attracted considerable attention in the tourism marketing
literature, inspired by the concept of branding. A scale to measure destination gender with a …
literature, inspired by the concept of branding. A scale to measure destination gender with a …
Framing a gender-neutral place brand model: The case of 'Doll Village'in India
Gender perspective has been widely discussed in scholarly literature in connection with
place branding. While assigning personality to 'places as branded entities' the socially …
place branding. While assigning personality to 'places as branded entities' the socially …
[ΑΝΑΦΟΡΑ][C] Rekreasyon etkinliklerinde hizmet kalitesinin destinasyon imaj algısı ve davranışsal niyetler üzerine etkisi
Ö Yayla - 2017 - Sosyal Bilimler Enstitüsü