Destination gender: Scale development and cross-cultural validation

L Pan, L Lu, T Zhang - Tourism management, 2021 - Elsevier
Destination gender traits have attracted considerable attention in the tourism marketing
literature, inspired by the concept of branding. A scale to measure destination gender with a …

Framing a gender-neutral place brand model: The case of 'Doll Village'in India

AK Baksi, S Sanyal - Anais Brasileiros de Estudos Turísticos …, 2023 - dialnet.unirioja.es
Gender perspective has been widely discussed in scholarly literature in connection with
place branding. While assigning personality to 'places as branded entities' the socially …

[ΑΝΑΦΟΡΑ][C] Rekreasyon etkinliklerinde hizmet kalitesinin destinasyon imaj algısı ve davranışsal niyetler üzerine etkisi

Ö Yayla - 2017 - Sosyal Bilimler Enstitüsü