The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Closing the gap between theory and practice presents a major challenge for branding.
However, a disconnect has formed between city branding research and practice. This article …

Purpose City branding has gained popularity as governance strategy. However, the
academic underpinning is still poor, and city branding needs a more critical …

Branding originated as a means by which a company differentiated its goods and/or services
from those of its competitors (Cowley, 1996). In tourism and hospitality, the importance of …

This study analyses the influence of destination photographs' communication type and
destination country-brand logo and slogan used in ads on the tourists' visual attention and …

Place branding has become an increasingly integral part of local and regional economic
development strategies in the global competition for business investment. Professional and …

Purpose Drawing on the service-dominant logic and taking a multi-stakeholder brand value
co-creation perspective, this paper aims to investigate whether positioning a place brand …

The current refugee crisis has broad ramifications for societies. In the domain of tourism,
such socio-political or human-made disasters raise questions about security, but may also …

Purpose The purpose of this paper is to understand the perceptions of visitors in terms of
multiple aspects of smart cities to allow wise decisions to be made about smart tourist …