Artificial intelligence in drug discovery and development
KK Mak, YH Wong, MR Pichika - Drug discovery and evaluation: safety …, 2024 - Springer
This chapter comprehensively explores the pivotal role of artificial intelligence (AI) in drug
discovery and development, encapsulating its potentials, methodologies, real-world …
discovery and development, encapsulating its potentials, methodologies, real-world …
The impact of goods product pricing strategies on consumer purchasing power: a review of the literature
The price of a product is a measure of the exchange rate used to obtain it in the form of
money or goods. In order to achieve the desired business goal and profit, a company must …
money or goods. In order to achieve the desired business goal and profit, a company must …
Generative artificial intelligence in the hospitality and tourism industry: Develo** a framework for future research
Generative artificial intelligence (GAI) offers important opportunities for the hospitality and
tourism (HT) industry in the context of operations, design, marketing, destination …
tourism (HT) industry in the context of operations, design, marketing, destination …
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
K Abrokwah-Larbi, Y Awuku-Larbi - Journal of Entrepreneurship in …, 2024 - emerald.com
Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
[PDF][PDF] Exploring the impact of artificial intelligence in personalized content marketing: a contemporary digital marketing
In an era dominated by digital interactions and data-driven decision-making, the influence of
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …
AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales
This review paper explores the role of AI software in personalized marketing automation and
its impact on customer experience and sales in Small and Medium-sized Enterprises …
its impact on customer experience and sales in Small and Medium-sized Enterprises …
Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions
Interest in artificial intelligence (AI) is widespread across several industries, such as
marketing, but worries about its ethical and legal consequences are increasing. This article …
marketing, but worries about its ethical and legal consequences are increasing. This article …
Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework
A wael AL-khatib - Technology in Society, 2023 - Elsevier
This research work aims to investigate the antecedents of generative artificial intelligence
(GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based …
(GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based …
[HTML][HTML] AI-powered marketing: What, where, and how?
V Kumar, AR Ashraf, W Nadeem - International Journal of Information …, 2024 - Elsevier
Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …
and changed business practices. The integration of AI has brought numerous benefits to …
Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context
The significant advancements in virtual assistant (VA) technology have fundamentally
transformed customer interactions in online retail. Using the underpinnings of Media …
transformed customer interactions in online retail. Using the underpinnings of Media …