Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

The present paper presents the results of a bibliometric analysis of published academic
research dealing with restaurants in the fields of hospitality, leisure, sport and tourism. In …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Purpose This study aims to investigate the promoting effects of the quantity and quality of
online review user-generated photos (UGPs) on perceived review usefulness. The research …

Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM)
antecedents in restaurants:(1) utilitarian and hedonic benefits,(2) brand satisfaction and (3) …

Purpose This study aims to analyse the effectiveness of a static promotional banner located
on a hotel reservation website in terms of capturing the visitor's visual attention by exploring …

The appearance of food provides certain expectations regarding the harmonization of taste,
delicacy, and overall quality, which subsequently affects not only the intake itself but also …

Geographical Indication (GI) certifications enable producers to set production standards and
create competitive advantage based on product's origin. In a coffee tasting experiment, brain …

Purpose Innovative restaurant service designs impart food wellbeing to diners. This
research comprehends customer aspirations and concerns in a restaurant-dining …

The main objective of this research was to analyse the active regions when processing
dishes with a pleasant (vs. unpleasant) design and the effect of the previously read rational …