This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

With the development of Internet of Things (IoT), 5 G, and cloud computing technologies, the
amount of data from manufacturing systems has been increasing rapidly. With massive …

El marketing digital ha modificado la forma de operar de los negocios a nivel internacional,
teniendo en cuenta el auge que ha alcanzado el uso de las tecnologías de la información y …

Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …

Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …

With big data analytics growing rapidly in popularity, academics and practitioners have been
considering the means through which they can incorporate the shifts these technologies …

As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …

In this study, we explore the impacts of big data's main characteristics (ie, volume, variety,
and velocity) on innovation performance (ie, innovation efficacy and efficiency), which …