Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

Trade-in promotions are increasingly recognized as an effective strategy in retail operations
to boost sales. Retail firms can restrict their trade-in programs to current consumers through …

Targeted advertising has been extensively researched and utilized, yet it remains a
challenge for the majority of small and medium-sized enterprises (SMEs) to effectively …

Shoppers face numerous decisions about which products to purchase, as the number of
available options grows. To navigate this complexity, retailers deploy a range of tactics …

E-commerce platforms commonly offer price discounts as a loyalty benefit for fee-based
members. Some of them disclose the member-only discount, while others strategically hide …

Customer loyalty programs are often used by retailers as an important marketing tool. As an
essential element of loyalty programs (LPs), the reward amount invested by the retailer is …

E-commerce platforms have pioneered many innovative business models based on their
strong big data capabilities and consumer profile technology. This paper studies the design …

Big data and technological change have enabled loyalty programs to become more
prevalent and complex. How these developments influence society has been overlooked …

A little-understood phenomenon of customer reward programs is the prevalent use of finite
reward expiration terms. We develop a theoretical framework to investigate the economic …

This paper studies the effect of introducing a new vertical differentiation strategy, paying for
an upgrade to a premium product after purchasing the base product, on the price dispersion …