The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing,...

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Identify the key factors of strategic media choice in business communication case study: Food industries

Y Chaghouee, B Zarei, AA Farhangi… - … Studies in Media and …, 2021 - mediastudy.ihcs.ac.ir
Introduction-Communication channel is one of the most important concerns for the success
and performance of business communications and media selection is prominent task for …
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