In academia and in practice, there are observable anticipatory palpitations as managers,
theorists, and other “connected” civic leaders consider the transformative potential of social …

As government agencies at every level are adopting social media tools, scholarship is
emerging that indicates dialogic potentials meant to increase citizen engagement might not …

The present study sheds light on the under-researched relationship between social media
content and citizens' engagement, as well as the impact of dialogic communication on …

Inclusive Place Branding Page 1 Page 2 Inclusive Place Branding Place branding is often a
response to inter- place competition and discussed as if it operated in a vacuum, ignoring the …

Purpose–Place marketing approaches are increasingly employed by public authorities
competing to attract capital. While a growing number of studies have provided valuable …

We develop a typology for analysing branding processes in municipalities: a place,
organizational and democracy branding strategy. Our main contribution is to expand the …

Contrary to the traditional understanding of place branding inspired by product, service and
corporation branding, the present paper adopts place branding interdisciplinary literature in …

While public administration scholars have studied reputation management for a while, the
concept of reputation is coming front and center in governance practices–for better or worse …

This research examines urban sculpture production to understand how a public art (called
“urban sculpture” in China) scene is produced in the country, using Shanghai as a case …

In this chapter, we examine the role of branding within public administration and, more
specifically, the role of place branding within place management. The chapter starts with a …