Attempts to define “relationship marketing” have been varied and many, neatly reflecting the
diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26 such …

This article aims to use content analysis to provide an overview of the existing academic
literature on relationship marketing by summarising definitions and major defining constructs …

This paper develops a general service sector model of repurchase intention from the
consumer theory literature. A key contribution of the structural equation model is the …

This meta-analysis examines the role of trust in marketing channels. First, the analysis of
pairwise relationships involving trust indicates that trust, on average, exhibits a robust and …

This study developed and tested an integrative model to examine the relationships between
golf travelers' perceptions of quality, value, equity, and satisfaction and to investigate the …

In today's high competitive and globalize banking context, increasing Customer loyalty
emerges as the most important challenges faced by marketers. Cultivating loyal customers is …

Purpose–The purpose of this paper is to study how relationship marketing can reduce
cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction …

Stresses issues brought up in the first World Wide Web conference on relationship
marketing. Based on research on relationship marketing going back to the early 1970s …

This paper examines a tendency within existing marketing scholarship to compartmentalize
ethical issues. It also shows how this tendency can cause ethical tensions and conflicts in …

In the light of the redefinition of'marketing'by the AMA in service/relational terms, and a
recent review of the current vector of research in marketing (Littler and Tynan 2005), it …