Social media marketing usage and adoption as a new communication tools by organization
and SMEs is increasingly globally and offers unique opportunities for small and medium …

In the information systems (IS) domain, technology adoption has been one of the most
extensively researched areas. Although in the last decade various models had been …

The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

Digital transformation has profoundly influenced various socio-economic fields and induced
retailing firms to utilize digital innovations to maximize business effectiveness in the digital …

Purpose Human resource managers are adopting AI technology for conducting various
tasks of human resource management, starting from manpower planning till employee exit …

This research illustrates the relevance of individual digital capabilities for SMEs' growth and
innovation performance. Going beyond Penrosian growth theory, taking a microfoundational …

The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

The aim of this study is to investigate those factors that influence SMEs in develo**
countries in adopting e-commerce. This study is motivated by the fact that the adoption of e …